TY  - CHAP
AU  - Polladach Theerapappisit
ED  - Murat Kasimoglu
ED  - Handan Aydin
Y1  - 2012-04-20
PY  - 2012
T1  - The Bottom-Up Approach of Community-Based Ethnic Tourism: A Case Study in Chiang Rai
N2  - Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives.
BT  - Strategies for Tourism Industry
SP  - Ch. 13
UR  - https://doi.org/10.5772/37137
DO  - 10.5772/37137
SN  - 
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-23
ER  -