TY  - CHAP
AU  - Mary Beth Privitera
AU  - Todd Abruzzo
AU  - Andrew Ringer
ED  - Loshini Naidoo
Y1  - 2012-03-09
PY  - 2012
T1  - Visual Mapping of Clinical Procedures Using Ethnographic Techniques in Medical Device Design
N2  - The chapters presented in this book draw on ethnography as a methodology in a variety of disciplines, including education, management, design, marketing, ecology and scientific contexts, illustrating the value of a qualitative approach to research design. The chapters discuss the use of traditional ethnographic methods, such as immersion, observation and interview, as well as innovative ethnographical methods which have been influenced by the new digital culture. The latter challenges notions of identity, field and traditional culture such that people are able to represent themselves in the research process rather than be represented. New approaches to ethnography also examine the use and implication of images in representation as well as critically examining the role and impact of the researcher in the process.
BT  - An Ethnography of Global Landscapes and Corridors
SP  - Ch. 12
UR  - https://doi.org/10.5772/33986
DO  - 10.5772/33986
SN  - 
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-19
ER  -