TY  - CHAP
AU  - Michitaka Kosaka
ED  - Loshini Naidoo
Y1  - 2012-03-09
PY  - 2012
T1  - A Service Value Creation Model and the Role of Ethnography
N2  - The chapters presented in this book draw on ethnography as a methodology in a variety of disciplines, including education, management, design, marketing, ecology and scientific contexts, illustrating the value of a qualitative approach to research design. The chapters discuss the use of traditional ethnographic methods, such as immersion, observation and interview, as well as innovative ethnographical methods which have been influenced by the new digital culture. The latter challenges notions of identity, field and traditional culture such that people are able to represent themselves in the research process rather than be represented. New approaches to ethnography also examine the use and implication of images in representation as well as critically examining the role and impact of the researcher in the process.
BT  - An Ethnography of Global Landscapes and Corridors
SP  - Ch. 7
UR  - https://doi.org/10.5772/34178
DO  - 10.5772/34178
SN  - 
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-23
ER  -