TY - CHAP AU - Denis A. Coelho AU - Ana S. C. Silva AU - Carla S. M. Simão ED - Denis A. Coelho Y1 - 2011-11-09 PY - 2011 T1 - Culturally Inspired Design: Product Personalities to Capture Cultural Aspects N2 - A new breed of modern designers is on the way. These non-traditional industrial designers work across disciplines, understand human beings, as well as business and technology thus bridging the gap between customer needs and technological advancement of tomorrow. This book uncovers prospective designer techniques and methods of a new age of industrial design, whose practitioners strive to construct simple and yet complex products of the future. The novel frontiers of a new era of industrial design are exposed, in what concerns the design process, in illustrating the use of new technologies in design and in terms of the advancement of culturally inspired design. The diverse perspectives taken by the authors of this book ensure stimulating reading and will assist readers in leaping forward in their own practice of industrial design, and in preparing new research that is relevant and aligned with the current challenges of this fascinating field. BT - Industrial Design SP - Ch. 4 UR - https://doi.org/10.5772/20327 DO - 10.5772/20327 SN - PB - IntechOpen CY - Rijeka Y2 - 2024-03-19 ER -