TY - CHAP AU - Igor Fuerstner AU - Zoran Anišić ED - Igor Fuerstner Y1 - 2010-11-02 PY - 2010 T1 - Adaptive Involvement of Customers as Co-Creators in Mass Customization N2 - Today’s global economy offers more opportunities, but is also more complex and competitive than ever before. This fact leads to a wide range of research activity in different fields of interest, especially in the so-called high-tech sectors. This book is a result of widespread research and development activity from many researchers worldwide, covering the aspects of development activities in general, as well as various aspects of the practical application of knowledge. BT - Products and Services SP - Ch. 10 UR - https://doi.org/10.5772/10390 DO - 10.5772/10390 SN - PB - IntechOpen CY - Rijeka Y2 - 2024-04-26 ER -