TY - CHAP AU - Recep YĆ¼cel ED - Kent G. Deng Y1 - 2010-10-05 PY - 2010 T1 - Globalization of Markets, Marketing Ethics and Social Responsibility N2 - This is a collective volume on present-day globalisation with nine chapters from authors of several academic disciplines. It covers wide aspects, ranging from the nature, impact, challenges and implications of globalisation to responses from a country or community when facing globalisation today or tomorrow. Policy suggestions are also made. This book will hence help the reader to understand the currently debated issues. BT - Globalization SP - Ch. 4 UR - https://doi.org/10.5772/10231 DO - 10.5772/10231 SN - PB - IntechOpen CY - Rijeka Y2 - 2024-03-28 ER -