TY  - CHAP
AU  - Leo Iaquinta
AU  - Marco de Gemmis
AU  - Pasquale Lops
AU  - Giovanni Semeraro
AU  - Piero Molino
ED  - Kyeong Kang
Y1  - 2010-02-01
PY  - 2010
T1  - Can a Recommender System Induce Serendipitous Encounters?
N2  - E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. 

The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
BT  - E-commerce
SP  - Ch. 13
UR  - https://doi.org/10.5772/8905
DO  - 10.5772/8905
SN  - 
PB  - IntechOpen
CY  - Rijeka
Y2  - 2024-04-18
ER  -