@incollection{Pifarré09,
author = {Marc Pifarré and Xavier Sorribas and Eva Villegas},
title = {BLA (Bipolar Laddering) Applied to YouTube. Performing Postmodern Psychology Paradigms in User Experience Field},
booktitle = {Advanced Technologies},
publisher = {IntechOpen},
address = {Rijeka},
year = {2009},
editor = {Kankesu Jayanthakumaran},
chapter = {35},
doi = {10.5772/8233},
url = {https://doi.org/10.5772/8233}
}