@incollection{Altan21,
author = {Aykut Ekiyor and Fatih Altan},
title = {Marketing Communications in Health Care Institutions},
booktitle = {Communication Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2021},
editor = {František Pollák and Jakub Soviar and Roman Vavrek},
chapter = {9},
doi = {10.5772/intechopen.101370},
url = {https://doi.org/10.5772/intechopen.101370}
}