@incollection{Pollák21,
author = {František Pollák and Jakub Soviar and Roman Vavrek},
title = {Sensory Marketing},
booktitle = {Communication Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2021},
editor = {František Pollák and Jakub Soviar and Roman Vavrek},
chapter = {2},
doi = {10.5772/intechopen.100378},
url = {https://doi.org/10.5772/intechopen.100378}
}