@incollection{Goundar21,
author = {Sam Goundar and Kunal Lal and Ashmita Chand and Pranav Vyas},
title = {Consumer Perception of Electronic Commerce – Incorporating Trust and Risk with the Technology Acceptance Model},
booktitle = {e-Services},
publisher = {IntechOpen},
address = {Rijeka},
year = {2021},
editor = {Sam Goundar},
chapter = {2},
doi = {10.5772/intechopen.98419},
url = {https://doi.org/10.5772/intechopen.98419}
}