@incollection{Reddy21,
author = {Kovvali Bhanu Prakash and Appidi Adi Sesha Reddy},
title = {Neuromarketing: The New Dawn and Disruption in Marketing Research},
booktitle = {The Science of Emotional Intelligence},
publisher = {IntechOpen},
address = {Rijeka},
year = {2021},
editor = {Simon George Taukeni},
chapter = {8},
doi = {10.5772/intechopen.98299},
url = {https://doi.org/10.5772/intechopen.98299}
}