@incollection{Gluvacevic20,
author = {Bozo Skoko and Dejan Gluvacevic},
title = {Creativity in Public Relations: The Case from Croatia – How to Make the History of the Insurance Company “Cool”},
booktitle = {Creativity},
publisher = {IntechOpen},
address = {Rijeka},
year = {2020},
editor = {Pooja Jain},
chapter = {4},
doi = {10.5772/intechopen.93689},
url = {https://doi.org/10.5772/intechopen.93689}
}