@incollection{Mishra20,
author = {Chandan Kumar Mishra},
title = {Digital Marketing: Scope Opportunities and Challenges},
booktitle = {Promotion and Marketing Communications},
publisher = {IntechOpen},
address = {Rijeka},
year = {2020},
editor = {Umut Ayman and Anıl Kemal Kaya},
chapter = {6},
doi = {10.5772/intechopen.92329},
url = {https://doi.org/10.5772/intechopen.92329}
}