@incollection{Nunna20,
author = {Bhanu Prakash Nunna},
title = {A New Paradigm in Customer Relationship Management},
booktitle = {Customer Relationship Management and IT},
publisher = {IntechOpen},
address = {Rijeka},
year = {2020},
editor = {Danil Dintsis},
chapter = {6},
doi = {10.5772/intechopen.90389},
url = {https://doi.org/10.5772/intechopen.90389}
}