@incollection{Altan20,
author = {Aykut Ekiyor and Fatih Altan},
title = {Marketing Communication and Promotion in Health Services},
booktitle = {Promotion and Marketing Communications},
publisher = {IntechOpen},
address = {Rijeka},
year = {2020},
editor = {Umut Ayman and Anıl Kemal Kaya},
chapter = {9},
doi = {10.5772/intechopen.91656},
url = {https://doi.org/10.5772/intechopen.91656}
}