@incollection{Sümer19,
author = {Selay Ilgaz Sümer},
title = {Prologue: Marketing in the Modern Age},
booktitle = {Modern Perspectives in Business Applications},
publisher = {IntechOpen},
address = {Rijeka},
year = {2019},
editor = {Syed Abdul Rehman Khan and Selay Ilgaz Sümer},
chapter = {5},
doi = {10.5772/intechopen.90702},
url = {https://doi.org/10.5772/intechopen.90702}
}