@incollection{Villiers19,
author = {Rouxelle de Villiers and Pornchanoke Tipgomut and Drew Franklin},
title = {International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits},
booktitle = {Promotion and Marketing Communications},
publisher = {IntechOpen},
address = {Rijeka},
year = {2019},
editor = {Umut Ayman and Anıl Kemal Kaya},
chapter = {1},
doi = {10.5772/intechopen.89988},
url = {https://doi.org/10.5772/intechopen.89988}
}