@incollection{Sarkum19,
author = {Sumitro Sarkum},
title = {Dissecting Changes in Consumer Characteristics through Psychographics},
booktitle = {Promotion and Marketing Communications},
publisher = {IntechOpen},
address = {Rijeka},
year = {2019},
editor = {Umut Ayman and Anıl Kemal Kaya},
chapter = {7},
doi = {10.5772/intechopen.89635},
url = {https://doi.org/10.5772/intechopen.89635}
}