@incollection{Weiss19,
author = {Christoph Weiss and Johannes Keckeis and Manfred Kofler},
title = {Qualitative Analysis of Different CRM Evaluation Models},
booktitle = {Customer Relationship Management and IT},
publisher = {IntechOpen},
address = {Rijeka},
year = {2019},
editor = {Danil Dintsis},
chapter = {4},
doi = {10.5772/intechopen.89776},
url = {https://doi.org/10.5772/intechopen.89776}
}