@incollection{Ayman19,
author = {Anıl Kemal Kaya and Umut Ayman},
title = {Repositioning of PR Field in Developing Countries},
booktitle = {Promotion and Marketing Communications},
publisher = {IntechOpen},
address = {Rijeka},
year = {2019},
editor = {Umut Ayman and Anıl Kemal Kaya},
chapter = {2},
doi = {10.5772/intechopen.89980},
url = {https://doi.org/10.5772/intechopen.89980}
}