@incollection{Rashid19, author = {Arooj Rashid}, title = {The Media Effect: Implications for Manifesting Maintainable Body Image in the Context of Global Fashion Industry}, booktitle = {Promotion and Marketing Communications}, publisher = {IntechOpen}, address = {Rijeka}, year = {2019}, editor = {Umut Ayman and Anıl Kemal Kaya}, chapter = {8}, doi = {10.5772/intechopen.89239}, url = {https://doi.org/10.5772/intechopen.89239} }