@incollection{Getov19,
author = {Stefan Balkanski and Ilko Getov},
title = {E-Detailing: Keyways for Successful Implementation of Digital Technologies in the Pharmaceutical Marketing},
booktitle = {Promotion and Marketing Communications},
publisher = {IntechOpen},
address = {Rijeka},
year = {2019},
editor = {Umut Ayman and Anıl Kemal Kaya},
chapter = {4},
doi = {10.5772/intechopen.89249},
url = {https://doi.org/10.5772/intechopen.89249}
}