@incollection{Pollák19,
author = {František Pollák and Peter Dorčák and Peter Markovič},
title = {Reputation Management},
booktitle = {Promotion and Marketing Communications},
publisher = {IntechOpen},
address = {Rijeka},
year = {2019},
editor = {Umut Ayman and Anıl Kemal Kaya},
chapter = {3},
doi = {10.5772/intechopen.89282},
url = {https://doi.org/10.5772/intechopen.89282}
}