@incollection{Layton19,
author = {Bronwyn Howell and Roslyn Layton},
title = {Strategic Use of Zero-rating of Mobile Data},
booktitle = {Strategy and Behaviors in the Digital Economy},
publisher = {IntechOpen},
address = {Rijeka},
year = {2019},
editor = {Beatrice Orlando},
chapter = {7},
doi = {10.5772/intechopen.84130},
url = {https://doi.org/10.5772/intechopen.84130}
}