@incollection{Peñaloza-Briones19,
author = {Leslier Valenzuela-Fernández and Natacha Peñaloza-Briones},
title = {Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?},
booktitle = {Modern Perspectives in Business Applications},
publisher = {IntechOpen},
address = {Rijeka},
year = {2019},
editor = {Syed Abdul Rehman Khan and Selay Ilgaz Sümer},
chapter = {7},
doi = {10.5772/intechopen.86061},
url = {https://doi.org/10.5772/intechopen.86061}
}