@incollection{Chivandi19,
author = {Abigail Chivandi and Michael Olorunjuwon Samuel and Mammo Muchie},
title = {Social Media, Consumer Behavior, and Service Marketing},
booktitle = {Consumer Behavior and Marketing},
publisher = {IntechOpen},
address = {Rijeka},
year = {2019},
editor = {Matthew Reyes},
chapter = {3},
doi = {10.5772/intechopen.85406},
url = {https://doi.org/10.5772/intechopen.85406}
}