@incollection{Jha18,
author = {Kuldeep Chaudhary and Prakash C. Jha},
title = {Optimal Control Promotional Policy for a New Product Incorporating Repeat Purchase in Segmented Market: A Control Theoretic Approach},
booktitle = {Industrial Engineering},
publisher = {IntechOpen},
address = {Rijeka},
year = {2018},
editor = {Ainul Akmar Mokhtar and Masdi Muhammad},
chapter = {2},
doi = {10.5772/intechopen.81385},
url = {https://doi.org/10.5772/intechopen.81385}
}