@incollection{Oheki18,
author = {Jun Oheki},
title = {Analysis of the Buzz Formation Models: Models of New Marketing},
booktitle = {Human Resource Planning for the 21st Century},
publisher = {IntechOpen},
address = {Rijeka},
year = {2018},
editor = {Josiane Fahed-Sreih},
chapter = {4},
doi = {10.5772/intechopen.75596},
url = {https://doi.org/10.5772/intechopen.75596}
}