@incollection{Meira18, author = {Paulo Ricardo dos Santos Meira and Ilana Trombka and Daniele Carvalho Calvano Mendes}, title = {Social Marketing and Health Communication: A Case Study at the Brazilian Federal Senate}, booktitle = {Selected Issues in Global Health Communications}, publisher = {IntechOpen}, address = {Rijeka}, year = {2018}, editor = {Muhiuddin Haider and Heather Nicole Platter}, chapter = {5}, doi = {10.5772/intechopen.78126}, url = {https://doi.org/10.5772/intechopen.78126} }