@incollection{Chao18,
author = {Emmanuel Chao},
title = {Marketing Platform Strategy},
booktitle = {Marketing},
publisher = {IntechOpen},
address = {Rijeka},
year = {2018},
editor = {Sonyel Oflazo?lu},
chapter = {2},
doi = {10.5772/intechopen.77947},
url = {https://doi.org/10.5772/intechopen.77947}
}