@incollection{Chen18,
author = {Sien Chen},
title = {Estimating Customer Lifetime Value Using Machine Learning Techniques},
booktitle = {Data Mining},
publisher = {IntechOpen},
address = {Rijeka},
year = {2018},
editor = {Ciza Thomas},
chapter = {2},
doi = {10.5772/intechopen.76990},
url = {https://doi.org/10.5772/intechopen.76990}
}