@incollection{Shams18,
author = {Mohsen Shams},
title = {Social Marketing for Health: Theoretical and Conceptual Considerations},
booktitle = {Selected Issues in Global Health Communications},
publisher = {IntechOpen},
address = {Rijeka},
year = {2018},
editor = {Muhiuddin Haider and Heather Nicole Platter},
chapter = {4},
doi = {10.5772/intechopen.76509},
url = {https://doi.org/10.5772/intechopen.76509}
}