@incollection{Costa18, author = {Tiago Costa and Teresa Borges-Tiago and Flávio Tiago}, title = {Pharmaceutical Communication over Social Media Channels: 24/7 Management Challenges}, booktitle = {Digital Communication Management}, publisher = {IntechOpen}, address = {Rijeka}, year = {2018}, editor = {Beatriz Peña-Acuña}, chapter = {6}, doi = {10.5772/intechopen.75990}, url = {https://doi.org/10.5772/intechopen.75990} }