@incollection{Florencia-Juárez18, author = {López-Orozco and Florencia-Juárez}, title = {A Quantitative Approach for Web Usability Using Eye Tracking Data}, booktitle = {Artificial Intelligence}, publisher = {IntechOpen}, address = {Rijeka}, year = {2018}, editor = {Marco Antonio Aceves-Fernandez}, chapter = {16}, doi = {10.5772/intechopen.74562}, url = {https://doi.org/10.5772/intechopen.74562} }