@incollection{Gurbuz18,
author = {Esen Gurbuz},
title = {Theory of New Product Development and Its Applications},
booktitle = {Marketing},
publisher = {IntechOpen},
address = {Rijeka},
year = {2018},
editor = {Sonyel Oflazo?lu},
chapter = {4},
doi = {10.5772/intechopen.74527},
url = {https://doi.org/10.5772/intechopen.74527}
}