@incollection{Xu09,
author = {Jie Lin and Xu Xu},
title = {A Novel Model for Global Customer Retention Using Data Mining Technology},
booktitle = {Data Mining and Knowledge Discovery in Real Life Applications},
publisher = {IntechOpen},
address = {Rijeka},
year = {2009},
editor = {Julio Ponce and Adem Karahoca},
chapter = {16},
doi = {10.5772/6453},
url = {https://doi.org/10.5772/6453}
}