@incollection{Westall18,
author = {Tim Westall},
title = {Innovation Inside},
booktitle = {Marketing},
publisher = {IntechOpen},
address = {Rijeka},
year = {2018},
editor = {Sonyel Oflazo?lu},
chapter = {1},
doi = {10.5772/intechopen.74090},
url = {https://doi.org/10.5772/intechopen.74090}
}