@incollection{Pena18,
author = {Alicia De La Pena},
title = {Marketing Strategies for the Social Good},
booktitle = {Marketing},
publisher = {IntechOpen},
address = {Rijeka},
year = {2018},
editor = {Sonyel Oflazo?lu},
chapter = {7},
doi = {10.5772/intechopen.73683},
url = {https://doi.org/10.5772/intechopen.73683}
}