@incollection{Sabah17,
author = {Şenay Sabah},
title = {Introductory Chapter: Consumer Behavior in New Era},
booktitle = {Consumer Behavior},
publisher = {IntechOpen},
address = {Rijeka},
year = {2017},
editor = {Senay Sabah},
chapter = {1},
doi = {10.5772/intechopen.71269},
url = {https://doi.org/10.5772/intechopen.71269}
}