@incollection{Popoli17,
author = {Paolo Popoli},
title = {The Holistic Vision of Brand Management},
booktitle = {Brand Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2017},
editor = {Paolo Popoli},
chapter = {1},
doi = {10.5772/intechopen.71303},
url = {https://doi.org/10.5772/intechopen.71303}
}