@incollection{Cebollada17,
author = {Marta Arce-Urriza and Javier Cebollada},
title = {Competition between Private Labels and National Brands in a Multichannel Retailer},
booktitle = {Brand Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2017},
editor = {Paolo Popoli},
chapter = {6},
doi = {10.5772/intechopen.69456},
url = {https://doi.org/10.5772/intechopen.69456}
}