@incollection{Yöreş17,
author = {Füsun Çizmeci Yöreş},
title = {Celebrity Endorsement: Developing A Brand Image in Housing Ads},
booktitle = {Brand Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2017},
editor = {Paolo Popoli},
chapter = {10},
doi = {10.5772/intechopen.69651},
url = {https://doi.org/10.5772/intechopen.69651}
}