@incollection{Kulykovets17,
author = {Hanna Górska-Warsewicz and Olena Kulykovets},
title = {Product Placement as an Effective Tool for the Brand Positioning},
booktitle = {Brand Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2017},
editor = {Paolo Popoli},
chapter = {2},
doi = {10.5772/intechopen.69989},
url = {https://doi.org/10.5772/intechopen.69989}
}