@incollection{Canio17,
author = {Elisa Martinelli and Francesca De Canio},
title = {Retail Brand Extension: From Theory to Practice. A Multi- Country Study of European Grocery Retailers},
booktitle = {Brand Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2017},
editor = {Paolo Popoli},
chapter = {5},
doi = {10.5772/intechopen.69990},
url = {https://doi.org/10.5772/intechopen.69990}
}