@incollection{Risitano17,
author = {Marcello Risitano and Annarita Sorrentino and Michele Quintano},
title = {Critical Success Factors in Strategic Brand Management in Luxury Fashion Markets: The Case of Isaia},
booktitle = {Brand Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2017},
editor = {Paolo Popoli},
chapter = {4},
doi = {10.5772/intechopen.69735},
url = {https://doi.org/10.5772/intechopen.69735}
}