@incollection{Rubio17,
author = {Natalia Rubio and Nieves Villaseñor Román and María Jesús Yagüe
Guillén},
title = {Analysis of Antecedents that Contribute to Try New Products in Retail Commerce},
booktitle = {Brand Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2017},
editor = {Paolo Popoli},
chapter = {7},
doi = {10.5772/intechopen.69878},
url = {https://doi.org/10.5772/intechopen.69878}
}