@incollection{Skaalsvik17,
author = {Hugo Skaalsvik},
title = {Service Branding: Suggesting and Discussing Four Perspectives Influencing a Value-Creating Service Brand at the Company Level},
booktitle = {Brand Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2017},
editor = {Paolo Popoli},
chapter = {3},
doi = {10.5772/intechopen.69636},
url = {https://doi.org/10.5772/intechopen.69636}
}