@incollection{Oğuztimur17,
author = {Senay Oğuztimur},
title = {Modeling a City’s Branding Tools: The Case of Istanbul},
booktitle = {Brand Management},
publisher = {IntechOpen},
address = {Rijeka},
year = {2017},
editor = {Paolo Popoli},
chapter = {8},
doi = {10.5772/intechopen.69269},
url = {https://doi.org/10.5772/intechopen.69269}
}