@incollection{Ferdousi17, author = {Farhana Ferdousi}, title = {Understanding Consumer Behavior toward Social Enterprise Products}, booktitle = {Consumer Behavior}, publisher = {IntechOpen}, address = {Rijeka}, year = {2017}, editor = {Senay Sabah}, chapter = {4}, doi = {10.5772/intechopen.68743}, url = {https://doi.org/10.5772/intechopen.68743} }